The brief was to create a series of relatable stories that would communicate the seriousness and urgency of deep vein thrombosis (DVT) in a disease awareness campaign. 

The concept was ‘Thrombosis diaries’, where everyday situations unfold, told with conversational warmth, that the audience relate to. The story required an illustrative, sketched type treatment that would be found as doodles in a diary, forming a red thread to the different diary entries. 

The concept was executed across a number of mediums to create a red thread across touchpoints. 

Copywriter, Brenen Nortje

Art Director, Tyrone Schonknecht